Hair Business Education
Malaysia Hair Imports love to educate and help people understand the hair business. Let us make your business more successful.
We understand the importance of hair education and have vast knowledge in this area
The Hair Industry Boom from 1980 to 1990
In 1980, the hair industry was relatively very small. It primarily served the American and European wig markets for fashion and cancer survivors, women with alopecia, and orthodox Jewish women. Hair was sourced from Europe nunneries and convents as well as from smaller local collectors in rural areas. Collectors also sourced hair from Eastern Europe and the Soviet Union.
European Remy hair extensions and wigs came in a variety of colors, and manufacturers were able to source the natural colors to match their clients’ needs. After the collapse of the Soviet Union and the modernization of Europe and the fashion industry boom, hair became scarcer, and manufacturers in Europe and the U.S. began searching for alternate sources.
During the late1980s and early 1990s, the hub of manufacturing for Remy hair extensions and wigs began migrating from Western Europe and the U.S. to South Korea. The Korean hair industry began making itself into the distribution and retail segments of the hair extensions and wigs industry by opening retail stores progressively throughout the U.S. In Western Europe, the South Asian industry also entered the Remy hair industry, and their success mirrored the expansion of the Korean-American hair extensions industry in the U.S. Distributors and retail stores began to learn more and experiment with various types of hair.
The Hair Retail Industry, 1990 to 2000:
General Hair Education
It is important to learn more about hair!
Remy virgin hair and fallen temple human hair have long been collected in India and used for various industries. The most dominant use being the extraction of amino acids from the virgin hair to be used in various retail consumer products.
Historical Hair Education
However, after 1990, Western demand increased, and India became the world’s largest producer and exporter of fallen temple human hair and Remy human hair (also known as temple hair and Indian hair) for wigs and the growing Remy hair extensions market.
In the early 1990s, manufacturers did not distinguish between Remy hair (virgin hair) and fallen hair (Non-REMY Hair). All virgin hair they received was processed, colored, and made into wigs and hair extensions in the same way.
The processing and coloring treatments resulted in the hair not being uniform in quality, with cuticles stripped and pigment/color added to the hair. In the late 1990s, a few new Remy hair extensions companies entered the market and began to use Indian fallen temple hair, which they sourced exclusively from Indian temples.
These companies represented the first significant shift in the industry. They determined that the cost of Remy virgin hair in its natural state was much higher than that of processed fallen hair.
Remy virgin hair featured cuticles that flowed in the correct direction from root to tip, the Remy hair extensions would perform like natural hair and could be reused by the consumer. This was the genesis of Remy hair extensions, or virgin hair extensions, as the industry calls it today.
The retail sales and distribution of hair extensions and wigs in the U.S. also expanded during this period. By the year 2000, there were approximately 5000 Korean-owned beauty supply stores in the U.S., selling brands that were developed and marketed by Korean-American hair companies. African-American women were their primary customer base. 100 percent of the hair sold in these stores was processed Non-Remy hair, with over 90 percent of it being Non-Remy Indian Temple processed fallen hair.
The demand for Remy hair and virgin hair extensions began to increase as discerning consumers began to grasp and appreciate the difference between Remy virgin hair and processed (Non-Remy) hair.
Due to the growing demand for virgin hair extensions and the fact that the supply of Remy hair came exclusively from single donors, the price of Remy hair began to increase so only a handful of companies in the U.S. were selling authentic Remy hair extensions.
Because there were no regulations governing the human hair industry, all (Non-Remy) processed, Fallen, Mixed, hair being sold at beauty supply stores was also being named Remy hair extensions.
Many consumers could not understand why the price of Remy hair extensions at the beauty supply stores (which was actually (Non- Remy) processed hair) was dramatically lower than Remy hair extensions (virgin hair) sold by the handful of authentic Remy hair companies.
This confusion arose as a direct result of the lack of industry regulations, with brands selling (Non-Remy) processed hair and claiming their hair to be Remy hair facing no punitive consequences.
Facing little competition, no regulatory authority, and complete control of the supply chain, beauty supply stores were able to keep consumers in the dark. Most customers had no knowledge that the hair extensions they purchased and believed to be Remy hair was actually (Non-Remy) processed hair.
The deceptive nature of positioning Non-Remy hair as Remy hair was evidenced by the marketing of certain brands that would promote “100% Remy hair – good for four washes without tangling.” However, true Remy hair will last through an endless number of washes without tangling as long as the consumer manages their Remy hair extensions as they would their own hair.
However, by 2005, Remy natural hair was also being offered by a new retail channel previously unknown to the hair industry – the internet. The advent of hair sales via the internet was a significant shift in the industry because clients were now able to purchase hair from a retailer that wasn’t a beauty supply store. It was a slow and arduous journey for the nascent Remy natural hair(virgin hair) companies establishing themselves and trying to retail products in a competitive industry.
In 2012, Malaysia Hair Imports began using the label “virgin hair” to distinguish its Remy hair extensions from the standard (Non-Remy) processed hair offered at the ubiquitous beauty supply stores. Because the label “virgin hair” wasn’t being used by any established brands, , , and Burmese virgin hair extensions were. Demand for authentic Remy virgin hair extensions started to increase, and consequently, the pricing from the Villages increased.
Another industry development during this time was India exporting Indian fallen hair primarily to Brazil, and to countries in South America. Indians who had emigrated to Brazil in the 70s had uncovered the tremendous demand for hair extensions in Brazil and began importing hair extensions from India.
Brazil became one of largest importer of human hair from India, The biggest country was, China, The Chinese Factory purchased 98 percent of all Indian Fallen hair from India, which they processed into mixed synthetic hair extensions and sold and exported to the beauty supply stores in the U.S. and Europe.
As the volume of imports from India into Brazil grew, so did the news that Brazil was also a source for high-quality Remy Brazilian hair extensions. The Chinese companies then began exporting and marketing the Indian hair as virgin Brazilian hair extensions to many parts of the world, including Europe, Africa, and the US. This was the advent of Brazilian hair extensions in the human hair industry as we know it today.
As you can see from above, we have done extensive research to expand our knowledge in hair education.
The Hair Retail Industry, 2011 to 2016
In 2011 The Remy hair extensions industry faced a massive shock in the supply chain: The Indian temples, still the main source of Remy hair, stopped selling hair for 18 months, from January 2011 to August 2012. Manufacturers began to look for creative ways to sell Indian fallen hair (Non-Remy Hair) as Remy hair extensions.
This was by far the most significant outcome of this event and therefore important to learn about hair in detail to avoid disappointment.
Unfortunately hair education knowledge is limited.
A little History
A few Indian manufacturers discovered that if they simply stripped the cuticles on fallen (Non-REMY Hair) and finished the hair in a silicone bath, the hair, at the outset, would look and feel like Remy hair or virgin hair. How was this possible? Fallen Indian Temple hair is simply inverted Indian hair with many impurities, such as dirt, lice, nits, oil, color, henna, grey hair, water, etc.
Once this hair is washed in acid, most of the impurities are removed (except for the grey hair that must be removed separately), and the hair no longer has cuticles. This process is exactly what the Chinese factory and company’s were doing in their production of processed Indian Temple (Non Remy Hair) for the beauty supply store market in the U.S.
Bad Hair Practices
However,the Indian manufacturers realized that if they did not color the hair after the acid wash and only rinsed the hair in a silicone bath to help reduce tangling, the hair would look and feel just like Remy virgin hair to the consumer. The uneducated and untrained consumer would be unable tell the difference between real Remy Hair and Non-Remy Hair unless they looked at the price.
The Non-Remy Indian Hair is a lower quality hair that was characterized by dryness, tangling, and matting after a few washes (remember how the beauty supply store brand promoted their products?). This was the advent of Non-Remy hair falsely sold as Remy virgin hair: a major development in the Remy hair extension industry.
From Non-Remy Non-Remy perspective, purchases of 100% Remy hair fell 90 percent due to the exponential price increase, and demand for Non Remy or Temple’s hair increased immensely after Indian and Chinese manufacturers found a substitute product for pure 100% virgin Remy hair , however the Villages and Donors maintained their high prices as they is no dependent on demand.
Exports of this Indian temples fallen hair (Non-Remy) to China Factory and Brazil grew rapidly (labeled as Brazilian, Peruvian, Mongolian, Russian, and Philippian hair extensions), and so did the number of manufacturers in China and India making (Non-Remy) Processed hair.
Grading and Pricing
Because importers in the U.S., Brazil, Europe, and the world market unknowingly purchased (Non Remy) hair as virgin Remy hair, the Chinese manufacturers caught on and began developing and upgrading its manufacturing using fillers and advanced synthetic on (Non Remy) hair and implemented a grading system by (A-12AA) and graded the product high at very low prices.
To lower prices further, they started mixing the hair with plastic and animal hairs and offered free shipping to reduce the price further and be even more competitive. By 2015, manufacturers in China began to latch on via the internet using platforms like Aliexpress and Alibaba, buying domain names and sending YouTube bloggers free hair for reviews to master and have a competitive advantage over the industry.
The Chinese Hair companies became dependent on cut-throat pricing with very little regard to quality. Therefore, these companies would promote this NonRemy hair from the temples of India as Remy Hair, Virgin Hair, Human Hair and the names like Brazilian hair, Mongolian hair, Peruvian hair, etc.
The number one hair extension product today is called Brazilian hair extensions but its just a name whereby the truth is Brazilian girls have thin hair and are one of the biggest buyers of hair extensions.
From Malaysia Hair Imports perspective, the entire market was suddenly thrown open to entrepreneurs and dreamers. Many new companies found a niche to exploit: selling so called virgin hair, which is actually recycled natural hair, at very low prices via websites and retail stores.
Unfortunately, most of these companies do not know what they are purchasing, they cant verify the source of the hair or know how the hair has been processed. The companies retailing and buying (NonRemy Hair) have no understanding, knowledge, and experience in what they are selling or buying, that is why Malaysia Hair Imports stands apart from the competition.
Malaysia Hair Imports only sells authentic 100% Remy virgin hair, single drawn from Cambodia, Malaysia and Burma and we are here to educate our customers on the hair industry and how to take care of their virgin hair extensions from us.